Illustrations for Brand
When I first started out as a freelance illustrator, I had the privilege of collaborating with Stay Wild Swim as they launched their first product line. Our ongoing partnership involved creating artwork from their product photoshoot imagery, catering to their digital marketing and e-commerce needs to help develop their visual identity as a newly-founded brand. During the collaboration, I honed my skills in both creative illustration and photo editing, which became especially valuable during the COVID-19 pandemic when in-person photoshoots weren't allowed. Despite the circumstances, Stay Wild Swim found innovative solutions to launch new colourways of their products by having me edit the colourways of existing product imagery. This collaboration with Stay Wild Swim was a particularly valuable experience, as it enabled me to explore my creativity while giving me my first platform to showcase my artistic skills and contribute to their brand's visual identity.
Another opportunity that arose from our collaboration was the chance to direct and shoot my own imagery at a studio in Shoreditch. Working with a group of models personally selected by Stay Wild Swim's co-founders, Natalie Glaze and Zanna Van Dijk, allowed me to explore new creative avenues and further enhance my portfolio, with my photos having been featured on various platforms, including local newspapers, since.